Case Study: Outsourced Call Center Services for a Loyalty Rewards Program

March 21, 2016 DATAMARK

DATAMARK has released a new case study with a focus on call center operations for a loyalty rewards program. “Fueling Customer Service Excellence in Two Languages” highlights a joint venture between DATAMARK and Integrated Human Capital (IHC) to provide call center services for Excentus, a Dallas, Texas-based company that operates the Fuel Rewards Network.

A customer-loyalty program offering discount rewards on fuel, the Fuel Rewards Network has been expanding rapidly across the Midwest and West, adding customers who speak Spanish or a mix of Spanish and English.

Fuel Rewards has grown to serve customers of 10,000 restaurants, 1,400 retailers and 700 online merchants participating in the program. Brands associated with Fuel Rewards include Shell and MasterCard, Staples, Lowe’s, Home Depot, Kohl’s, Macy’s, TCBY, Which Wich and many other well-known retailers and restaurants.

DATAMARK and IHC formed a joint venture to provide bilingual call center services for the Fuel Rewards Network. IHC delivers expertise in human resource recruiting, staffing and retention. DATAMARK’s strengths include experience providing bilingual multichannel call center services for loyalty rewards programs and a Business Engineering team trained in Lean, Six Sigma and other process improvement methodologies.

Download the complimentary case study to learn how the solution provided by DATAMARK and IHC helped Excentus lower operating costs while improving customer service for Fuel Rewards Network members.

The post Case Study: Outsourced Call Center Services for a Loyalty Rewards Program appeared first on Call Center Insights.

Previous Article
Study: Retailers Struggle to Deliver Consistent Multichannel Customer Service
Study: Retailers Struggle to Deliver Consistent Multichannel Customer Service

Twitter and Facebook have been around for a decade, and email much longer, yet companies still are deliveri...

Next Article
A Friendly Greeting Can Translate to Millions of Dollars for Call Centers
A Friendly Greeting Can Translate to Millions of Dollars for Call Centers

A friendly customer service agent and short wait times can pay off in a big way for sales-based call center...