Most companies consider customer service to be a top priority, and for a good reason. Your customers are the foundation of your business, and looking for ways to improve their experience could help you retain repeat customers while deriving more value from them.
Often times, your customer service may be the first, or last, interaction customers have with your business. Can you imagine their frustration if they can’t even communicate with your rep? You may have heard some buzz around the need for bilingual customer service representatives in the last few years, but we’ll give you the information you need to make the right decision for your business.
Are you wondering if your business could benefit from bilingual customer service representatives? Here’s what you need to know.
Why Your Company Needs Bilingual Customer Service Representatives
The Spanish speaking population has grown rapidly in the last ten years, and so has their economic influence. In fact, a report from the U.S. Census Bureau states that Hispanic consumers have nearly $2 trillion in spending power.
With a growing population and consumers looking to spend, your company could be missing out on a substantial profit if you’re not catering to these communities.
Here are some of the specific benefits of having bilingual customer service representatives:
- Offer Personalized Service: Customers won’t be frustrated by language barriers when they call. They’ll be impressed by the personalized service they receive and will be more likely to rave about your company to others.
- Lower Abandon Rates: With a bilingual customer service rep, your customers will be served the first time they engage with your company. This will decrease the number of times customers abandon your company due to frustration or barriers.
- Retain Existing Customers: Your customers will feel confident that their concerns will be answered and issues resolved without the stress and time of dealing with language barriers. Having bilingual customer service representatives will improve the overall experience.
- Increase Brand Loyalty: Customers want to be easily understood and have their questions answered. If your customers have a great experience every time they engage with customer service, they will tell their friends and family, post about your company on social media, and they’re more likely to be loyal customers.
Boost Business and Brand Loyalty with Bilingual Customer Service Representatives
Reap the above benefits and more by implementing bilingual customer service representatives into your business. Remove barriers between your company and customers, increase customer satisfaction, and increase the likelihood of delivering a great customer experience every time with bilingual customer service representatives. Additionally, you can lower costs while maintaining professional and friendly customer support when you outsource your bilingual call center.
Engage with customers in their native language without the costs of hiring and training additional staff for your own business.
DATAMARK Can Help With Bilingual Customer Service Outsourcing
DATAMARK, Inc., has been employing bilingual agents since 1990 and is a leader in providing bilingual (English/Spanish) and multilingual contact and call centers for customer support and service across various channels, such as:
- Online Chat
DATAMARK can provide quality bilingual customer support to help your customers while allowing you to achieve your business goals. Learn more about our services here or get in touch with one of our Business Development Managers.