Nasscom, the powerhouse trade association for the IT and business process outsourcing industry in India, is coming to American shores for the first time.

The organization, in partnership with the Indo-American Chamber of Commerce, will present the 1st Indo-US BPO Summit March 29-30 at the Omni Orlando Resort at ChampionsGate in Florida.

Nasscom, formally known as the National Association of Software and Services Companies, has spent the past couple of years on a major effort to reshape the international image of business process outsourcing (BPO). The association is moving away from “BPO” to BPM, or business process management, to reflect the industry’s shift from low-cost, low-skill services to the management of complex business processes. Nasscom officials believe BPM is a more accurate descriptor of today’s outsourced services, as they involve business processes that require highly educated and experienced staffers as well as management teams with significant process improvement expertise.

The conference in Florida will focus on four main themes: innovation, digital disruption, strategies for innovation and delivering change.

Nasscom officials hope the conference will create awareness of the differentiation between IT outsourcing and the BPM industry. In an interview with India’s Business Standard publication, Nasscom Vice President of Industry and Initiatives K. Vishwanathan said: “We want to communicate the right value provided by the Indian BPM players. We want to showcase the skills that the industry is hiring, the work that the GICs (global in-house centers) are doing in India and much more.”

In its latest forecast, Nasscom expects the Indian BPM industry to grow 8.8% in 2016, with $28 billion in revenues.


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